The Sheikh Zayed Book Award has evolved into one of the most coveted literature prizes in the Arab world. The 2017 edition marked a new chapter for the event as it moves into its second decade.

HQ created the concept of ‘Immortal Pages’ as a metaphor for the precious stories contained within physical pages, which are eternal if treasured and cared for correctly.

In contrast to previous years, the 2017 film content contained real dialogue and interaction between its cast allowing for a more emotional piece. It celebrated the eternal nature of the book, and the importance of the written word across time, from one generation to the next.

In line with the overall concept, the stage set was designed to bring to life the shape of overlapping pages. Each page layer was highlighted with distinctive colours, lights and shadows, and featured materials in a mix of matt and gloss finish to present the calligraphy in a subtle manner.