THE EXECUTIVE COUNCIL OF DUBAI
The brief was to create a world class family festival to support the UAE’s Innovation Week and turn it around in a record time of three weeks without cutting any corners or compromising the high level of finish expected. To add to the challenge, we were requested to mark the end of the event with an ambitious Guinness World Record attempt and failure on the delivery and breaking the record was not an option.
The experience needed to be innovative, high tech, engaging and fun for all who attended. The attendance and reaction of the visitors demonstrated the success of this event and was highly praised by both the organisers and everyone who attended.
Huge attention was paid to the theming and branding of this event which made every difference to the innovative experience and the pre-requisite ‘wow’ factor which was required.