PORSCHE CAYENNE LAUNCH EVENT

ALI & SONS / PORSCHE

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Porsche Centre Abu Dhabi celebrated the brand’s past, present and future with more than 500 special guests at an exclusive gala event held at Emirates Palace, Abu Dhabi.

HQ were asked to design and produce the event for VIP guests, select customers, special invitees and media representatives in order to acknowledge another landmark year for Porsche Centre Abu Dhabi, Ali & Sons Co LLC.

The event, hosted by Star FM DJ, Hassan Alsheikh, also heralded the ongoing achievement of the Porsche brand and the advent of a new range of models, with HQ creating a customised ‘Son et Lumiere’ to celebrate the latest model line-up including the Boxster and Cayman GTS, Macan, 911 Targa and the all-new Cayenne.

Invitees were treated to an evening of exceptional entertainment including a live performance by Lebanese singing sensation and actress Myriam Fares, who thrilled guests with a spirited performance featuring some of her best-known songs.