CODE 11.59 BY AUDEMARS PIGUET LAUNCH
AHMED SEDDIQI & SONS
To break the rules you must first master them…
HQWS broke the rules with their approach to the Audemars Piguet CODE 11.59 launch. Creating a multi layered experience, we immersed the guests in a World slightly different to the norm.
An Audemars Piguet world.
Situated at the Annexe, Burj Khalifa, we punctuated the industrial space with a series of
The focal point of the experience a 22 meter diameter double sided dining table installation with an entertainment corridor allowed us to deliver an unique series of choreographed vignettes in the corridor bringing a daring and sophisticated edge to the event.
Revealing the collection we designed display cases that allowed us to create a light illusion to reveal the watches as part of a wider choreography.