CODE 11.59 BY AUDEMARS PIGUET LAUNCH 
AHMED SEDDIQI & SONS

To break the rules you must first master them…

HQWS broke the rules with their approach to the Audemars Piguet CODE 11.59 launch. Creating a multi layered experience, we immersed the guests in a World slightly different to the norm.

An Audemars Piguet world.

Situated at the Annexe, Burj Khalifa, we punctuated the industrial space with a series of
instagrammable moments.

 

The focal point of the experience a 22 meter diameter double sided dining table installation with an entertainment corridor allowed us to deliver an unique series of choreographed vignettes in the corridor bringing a daring and sophisticated edge to the event.

 

Revealing the collection we designed display cases that allowed us to create a light illusion to reveal the watches as part of a wider choreography.

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