DUBAI FITNESS CHALLENGE - CLOSING CARNIVAL
DEPARTMENT OF TOURISM & COMMERCE MARKETING
HQWS are proud and honored to have produced The Closing Carnival of the Dubai Fitness Challenge, which took place over the 23rd & 24th November 2018. This monumental event marked the end of a second successful Dubai Fitness Challenge, an annual emirate-wide initiative led by the Department of Tourism and Commerce Marketing.
Burj Park in Downtown Dubai was packed with free fitness classes and family fun events. HQWS were responsible for delivering an action packed 2-day festival, culminating in a finale moment and LED show on the world’s tallest building, the Burj Khalifa. The festival hosted an array of anchor attractions such as a competitive 40m LED Running Wall, a custom built Obstacle Course, a VR Zone which had a variety of fitness related virtual reality games, Children’s Areas as well as an Urban Area featuring slackline, parkour & BMX workshops.
HQWS curated a packed schedule on the Main Stage, arranging some of the best fitness classes in town, to get the people of Dubai moving. The Main Stage featured classes by Nike, UFC, Golds Gym, Fitness First & NRG amongst others – hosted by two local celebrity influencers Kris Fade & Enjy Kiwan, to motivate the crowd and lead competitions in-between the sessions.
The experience needed to be engaging, fun and influence mass participation for all who attended. The attendance and reaction of the visitors demonstrated the success of this event and was highly praised by both the organisers and everyone who attended.