EXPO 2020 DUBAI ‘#Hayyakum’ LAUNCH AT DUBAI WORLD CUP
EXPO 2020 DUBAI
Freeze artists installed in welcoming poses provided warm ‘Hayyakum’ greetings at the gates of Meydan, with pop up cultural performances further enhancing the multicultural arrivals experience.
Providing colourful photo opportunities, 3D ‘#Hayyakum2020’ installations were dressed for the occasion and strategically located throughout the venue, and a central Hayyakum lounge incorporated interactive photobooth experiences.
Racegoers were further surprised by a series of high energy ‘#Hayyakum2020’ flash mobs throughout the day.