THE EXECUTIVE COUNCIL OF DUBAI
The brief was to create a world class family festival to support the UAE’s Innovation Week including a request to mark the end of the event with an ambitious Guinness World Record attempt.
The experience needed to be innovative, high tech, engaging and fun for all who attended. The attendance and reaction of the visitors demonstrated the success of this event and was highly praised by both the organisers and everyone who attended.
Huge attention was paid to the theming and branding of this event which made every difference to the innovative experience and the pre-requisite ‘wow’ factor.