A Spectacle of Emotions

Dubai World Cup 2021 - HH Sheikh Hamdan bin Rashid Special Tribute | 2021
72 hours
Type of management
Production Management and Project Lead Consultant
Audience profile
General Public, VVIPs, Media

Illuminating the Legacy

As the 25th Dubai World Cup drew to a poignant close, HQWS orchestrated a heartfelt tribute to the late HH Sheikh Hamdan bin Rashid Al Maktoum with a symphony of emotions that adorned the Dubai sky. Renowned for his passion for horses and his pioneering role in the equestrian world, his legacy resonates deeply through a touching film where the bond shared between the brothers was beautifully narrated. The intricately devised show was brought to life within an astounding 72 hours.
What did we do?
What did we do?
HQWS embarked on an awe-inspiring endeavor, curating an elegant spectacle to honor HH Sheikh Hamdan's legacy. The night sky became an ethereal canvas, painted with synchronised Guinness World Record-breaking laser installations painted patterns of remembrance, with enchanting show lighting effects, while an awe-inspiring fleet of over 800 autonomous drones - including unique pyro models - created a celestial dance. A touching film narrated the tale of brotherhood and passion, accompanied by a specially composed music and a heart-warming poem by HH Sheikh Mohammed bin Rashid.
What were the main objectives?
What were the main objectives?
The tribute aimed to encapsulate the essence of HH Sheikh Hamdan's profound impact on the equine world. Beyond commemorating his passion, it sought to reflect the depth of his bond with HH Sheikh Mohammed bin Rashid. The seamless orchestration of elements was pivotal in conveying the emotional resonance of this tribute, serving as a heartfelt farewell to a remarkable visionary.
What were the main challenges?

The 24h Transformation

In the midst of orchestrating this artistic endeavor, an unprecedent challenge presented itself: the unfortunate passing of HH necessitated a complete overhaul of the entire program within an incredibly short span of just 24 hours. This unexpected turn of events brought into sharp focus HQWS's remarkable ability to swiftly adapt to unforeseen circumstances, underscoring their unwavering commitment to ensuring the tribute's success. This remarkable display of responsiveness and dedication serves to transform the tribute into a poignant and enduring symbol of deep-seated love and respect.
Dubai World Cup

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