Echoes of Influence

HIA 30 Year Gala King Saud Palace, Riyadh, Kingdom of Saudi Arabia | 2022
Type of management
Production Management and Project Lead Consultant
Execution delivery
Design & Build, Show Production, Creative Concept, Guest Journey, Operational Master-planner
Audience profile
VIPs, CEOs & Entrepreneurs, Global Personalities, Designers, Luxury Brand Advertisers and influencers

Empowering the Journey

High-level guest profiles celebrated HIA's role in empowering women and explored Arab women's impact in shaping the region's trajectory and legacy. This was achieved through meticulously curated experiences that transported guests on a 30-years retrospective journey, where they found themselves fully immersed into HIA's history, concluding with re-brand unveil and future directions.
What did we do?
What did we do?
While operational roles often have limited creative freedom, HQWS used these aspects to enhance the guest experience. Every detail was carefully considered, from staff training and traffic management to uniform aesthetics and dining presentation. The pinnacle of creativity emerged in show production, dinner arrangement, and content curation. HQWS crafted a sensory spectacle, elegantly embodying HIA's identity and communicating it through sight, sound, and taste.
What were the main objectives?
What were the main objectives?
HIA marked its 30th anniversary with a gala dinner which shed the light on its regional impact and unveiled future plans. HQWS led all operational aspects, covering guest experience, menu curation, show direction, and most importantly realizing the client's vision. Ultimately, the event objectives centred around HQWS core strengths of brand projection, messaging and perceptual shift.
What was the experience?

Operational Artistry

The event - aimed at cementing the brand and not altering behavior - was designed to reinforce rather than recreate audience expectations. Color palette, staff interface and interaction points, uniforms, drop-off locations, music and content context were all aligned: HQWS's unique approach blended operational and branding perspectives, staying true as brand guardians while delivering a tangible spectacle.

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