PROJECT DURATION
10 days (TBC)
Type of management
Production Management and Project Lead Consultant
Execution delivery
Design & Build, Show Production, Creative Concept, Guest Journey, Operational Master-planner
Audience profile
McLaren drivers and executives, Media, NEOM staff
Insights
![](https://www.hqws.com/wp-content/uploads/2023/08/McLaren_insights-m.webp)
Accellerating Visions
The launch of the partnership between NEOM and McLaren Electric Racing, held at a venue previously crafted by HQWS, was an invite-only gathering designed to embody the shared values and emphasizing the commitment to technology innovation and forward-thinking: HQWS's expertise in reimagining spaces exemplified the union NEOM/McLaren through masterful planning and execution.
What did we do?
![]( https://www.hqws.com/wp-content/uploads/2023/08/McLaren_04-1024x683.webp )
What did we do?
The perfect blend of lighting, decor, layout and audio-visuals to create a carefully crafted harmony. Recognizing the unique venue architecture, a block planning approach was taken to arrange a "wide-angle view" that combined atmosphere and audience perspective, setting the foundation for the focal point of the event: the stage and its contents.
What were the main objectives?
![]( https://www.hqws.com/wp-content/uploads/2023/08/McLaren_05-scaled.webp )
What were the main objectives?
HQWS was assigned to orchestrate the activation of the union and multi-brand logo NEOM-McLaren. The event aimed inwardly to enlighten attendees and outwardly to generate media-rich contents. Beyond the audience, the launch spread a resonant message across the digital landscapes, unveiling the partnership's potential in catalyzing transformative shifts.
What was the experience?
![]( https://www.hqws.com/wp-content/uploads/2023/08/McLaren_solutions-m.webp )
Immersive Bond
The event's stage was defined by immersive LED screens enveloping the entire space, with purposeful technology to amplify the event's impact: the lighting was carefully synchronized with both brands colors to reflect the partnership's visual identity. Two cutting-edge training simulators from Holland were strategically placed for an authentic racing experience.
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