Film is Everything

Red Sea International Film Festival Multiple venues, Jeddah, Kingdom of Saudi Arabia | 2022
4 Weeks
Type of management
Production Management and Project Lead Consultant
Execution delivery
Stage Design & Build, Show Production, Creative Concept, Guest Journey, Artist managment, Operational Master-planner
Large scale management, production, design and service
Audience profile
VVIPS / Celebrities / Government Officials / Industry Executives / General Public

Beyond boundaries

Held by Ministry of Culture, Red Sea International Film Festival encompasses a series of curated events spanning ten days of celebration in Jeddah. Working as partner, HQWS delivered a successful festival that not only surpassed its predecessor, but also solidified its position as a major player within the global scene.
What did we do?
What did we do?
Around the theme "Film is Everything," we crafted a cohesive narrative across all major events employing a circular shape as common visual language and positioning the festival as epicentre of a cultural transformation: being part of the festival became a unique experience that fostered appreciation for the art of film and inspired critical thinking.
What were the main objectives?
What were the main objectives?
An exclusive schedule of parties designed to be unforgettable, red carpets, high-end activations and the finest entertainment. And inclusive program of public screenings and concerts, workshops, live talks and premieres. The depth and richness of the whole experience spread way beyond the film industry, enveloping the entire city in a vibrant atmosphere.
What was the experience?

The Transformative Journey

HQWS crafted a journey for 15200 guests across 14 different venues and 26 curated events, half of which delivered from concept to execution, including the Opening night and Closing Awards. While building the main stage of 42 mt wide and 14 mt high in less than 72 hours and overviewing 18 subcontractrors, we produced 25 performances, managed 109 artists, presented 38 awards and hendled 18 speeches!

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