PROJECT DURATION
14 months
DEFINED IMPACT
Large scale production and service
Audience profile
General Public, Schools and Universities, VIPs, Government Officials, Industry (architectural)
Insights
![](https://www.hqws.com/wp-content/uploads/2023/08/the-line-insight-img-m.webp)
Exploring NEOM's Vision
An experience centre spread over 12000 sq mt featuring a curated journey into NEOM, showcasing its flagship project The Line. A 10 months running open event, with an average of 30000 visitors a month.
What did we do?
![]( https://www.hqws.com/wp-content/uploads/2023/08/The-Line-Experience_04-1024x683.webp )
What did we do?
While technology played a pivotal role, it did not take centre stage: it served as a supporting actor to elevate the powerful narrative that unfolded throughout the space. The Line Experience is an immersive symphony where technology and creativity dance together, celebrating a future vision for humanity – all delivered in old industrial warehouses!
What were the main objectives?
![]( https://www.hqws.com/wp-content/uploads/2023/08/The-Line-Experience_03-scaled.webp )
What were the main objectives?
The Line Experience Center formed part of the Kingdoms strategic goals to grow awareness, create change, and - specifically for this project - educate visitors about The Line. We ensured that message was portrayed in a impactful manner, delivering a comprehensive solution that encompassed every aspect, from design to execution and operations managment.
The Experience
![]( https://www.hqws.com/wp-content/uploads/2023/08/The-Line-Experience_solution_m.webp )
An Immersive Journey Through The Line
Inspired from the concept of a linear museum, we guide visitors from one space to the next: each transition immerses the senses deeper into The Line's purpose and a myriad of technological marvels transforms the venue into a wonderland for visitors. The black-box approach allowes visitors to embrace the experience unrestricted by external distractions: designed to create a cocoon of focus, it nurtures a personal connection, leaving visitors with a genuine encounter with The Line's vision.
Other Similar Projects
Al Burda Festival and The Arabic Language Summit
FIND OUT MORE![](https://www.hqws.com/wp-content/uploads/2023/09/Al-Burda-Festival-A-Confluence-of-Tradition-and-Innovation_Hero-350x350.webp)
Awna Restaurant
FIND OUT MORE![](https://www.hqws.com/wp-content/uploads/2023/09/Awna-Restaurant-Hegras-Culinary-Gem-HERO-350x350.webp)